WHEN Brisbane-based jewellery chain Michael Hill wanted to lift its flagging US stores, it used reality TV star Kim Kardashian, but not in a commercial. Instead, it paid her to promote its brand on Twitter. ''At that stage, Kim had over 6 million ... Talk might be cheap, but selling tweets is big business
Saturday, November 26, 2011
Talk might be cheap, but selling tweets is big business
WHEN Brisbane-based jewellery chain Michael Hill wanted to lift its flagging US stores, it used reality TV star Kim Kardashian, but not in a commercial. Instead, it paid her to promote its brand on Twitter. ''At that stage, Kim had over 6 million ... Talk might be cheap, but selling tweets is big business
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